Age & safety fields
Custom product fields for recommended age, choking hazards, certifications (CE, ASTM). Important for parent buyers.
Toy brands · free forever
Sell toys
Sell toys
online.
Open a free online toy store — wooden toys, soft toys, educational kits, plush, plastic, board games. Age-rating fields, safety-info pages, gift-friendly checkout, Pinterest-led discovery.
A million stores built since 2007. The highest-rated free ecommerce platform on Trustpilot.
For makers of fun.
Age guidance, safety information, gift-friendly checkout and Pinterest-led discovery for the toy category.
Gift-friendly checkout
Gift wrapping option via Checkout Forms. Hide prices on packing slips. Send dispatch notification to the gift recipient, not the buyer.
Pinterest-led discovery
Toy categories thrive on Pinterest gift guides and Christmas planning. Free Pinterest Pin integration drives seasonal traffic.
Three steps. No code, no card.
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Sign up & pick a theme
Drop in your store name, pick from 100+ ready-made themes. About a minute. We don’t ask for a card.
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Add toys, connect a gateway
Add your products (or import from CSV / Shopify / Etsy free). Click to connect PayPal, Stripe or any of the 45+ payment gateways.
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Share the link & start selling
Hosting, SSL, the cart, payments — all sorted. Share your store URL on Instagram, Google, Pinterest. Live on the web, ten minutes from sign-up.
Selling toys, the questions you actually have.
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How do I list age-appropriate toys?
Use product descriptions and Custom Pages for age guidance. Tag products with age categories so parents can filter by their child’s age range.
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Are toy safety certifications required?
In the UK and EU, CE marking is required for most children’s toys. The US requires ASTM compliance. You handle certification with your manufacturer; the platform doesn’t verify it.
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Can I sell handmade toys?
Yes — handmade toys are a popular category. Variant options handle size, colour and personalisation. Etsy import lets you migrate your existing handmade shop in minutes.
Sell toys.
For free.
Open a free toys store in about ten minutes.
Start my free storeNo credit card. No trial. Free forever.