Kit and equipment
Home, away, training, warm-up. Boots and studs, sticks and balls, gloves and gum shields. Product Options handle sizes and variants; Categories keep it organised by team.
Sports club shop · free forever
Sports club shop.
Sports club shop.
For free.
Any sport, any code. Rugby, hockey, netball, cricket, athletics, martial arts, rowing, running — if your club has kit and members, this is the shop for it. Name-and-number personalisation, member pricing, matchday collection. Grassroots to semi-pro. Since 2007.
Free forever, no credit card. 2.5% per sale on Community (0.5% on paid plans).
Kit, personalisation, members, matchday. Same four jobs, any sport.
The workflow is the same whether you’re selling rugby shirts, hockey sticks, cricket whites or running vests. Handled out of the box.
Name and number printing
Size as a variant, name and number as a Checkout Form. Prints straight from the order. Works for shirts, warm-ups, kit bags, water bottles, anything with a name on it.
Members and memberships
Member-only pricing via Discount Codes. Membership itself as a digital product with recurring billing. Emails to members from your own address list — not through a third party.
Matchday collection
A free “Collect at the ground” shipping method restricted to local postcodes. Royal Mail Tracked or courier for everyone else. Pick and print from the order screen.
What size does your club need to be? Any size. Sunday-league five-a-side sides, community-hall netball clubs, university sports societies, established semi-pro clubs. The set-up is the same at every level, and the platform stays free.
Whatever your club plays. The shop shape is the same.
A sample of what Freewebstore club shops look like in the wild.
Personalisation is the moment. Get it right.
Every player wants their name on the back. Every parent wants their kid’s. Here’s how the plumbing works.
Freewebstore splits jersey products into two concerns. Sizes are Product Options with per-variant stock and SKU. Names and numbers are Checkout Forms — a short form filled in at checkout. Both come through on the order so whoever prints the kit prints straight from the order screen.
Football clubs typically run this at scale (see the deep-dive below). Rugby and hockey use the same set-up for player initials and squad numbers. Netball tends to use position markers (GS, GD etc.) instead of numbers. Cricket clubs often personalise with player initials on the whites. Whatever the convention in your sport, the set-up is the same.
Fifteen minutes to a working shop. Committee approval takes longer.
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Sign up and pick a theme
Free Freewebstore account, no card. 100+ mobile-responsive themes; pick one that fits your club colours. Drop in your crest.
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Add kit, equipment, membership
Products with size variants and Checkout Forms for personalisation. Digital products for memberships. Categories for teams and product types.
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Payment and delivery
Stripe for cards, PayPal if you want it. Royal Mail Tracked or courier for delivery. Free “Collect at training” or “Collect matchday” option restricted to postcodes near your ground.
Guides tailored to your code.
The football page includes a live case study — a real running club shop with squad numbers, matchday collection and roster section — plus how personalisation fits together in detail.
Flagship guide
Football club shop
The deep-dive. Squad numbers, matchday collection, junior sizes, home/away kits, membership. Live BWFC Club Shop case study inside.
Read the football guide →Tennis club shop
Kit, racquets, balls, member apparel. Personalisation on club kit. Coaching sessions as bookable products.
Read the tennis guide →Swimming club shop
Swim caps with initials, club kit, training gear. Session bookings and member-only pricing.
Read the swimming guide →Not on the list? Rugby, hockey, netball, cricket, athletics, basketball, martial arts — the flagship football page covers workflows that translate directly. Or start your free shop and use the football guide as a template. Kit-and-personalisation set-up is identical across codes.
Running a sports club shop, the questions you actually have.
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Which sports does this work for?
Any sport. Freewebstore club shops run today for rugby union, rugby league, hockey, netball, cricket, athletics, basketball, boxing, cycling, martial arts, rowing, running clubs, water polo. If your sport has kit and members, the shop works.
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How do we handle name-and-number personalisation on shirts?
Size goes as a Product Option variant (each size with its own stock and SKU). Name and squad number go as a Checkout Form — a short form the buyer fills in at checkout. The personalisation details show up on the order screen and in the confirmation email, so whoever prints the kit can work straight from the order.
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Can we set up member-only pricing?
Yes. Members log in and see member prices via Discount Codes tied to their account, or via a member-only category. Some clubs run a free code that’s shared privately with paid-up members; others link the shop to their membership system through Zapier or the REST API.
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Do you take a cut of every sale?
Freewebstore’s Community plan is free forever and takes 2.5% per sale to keep the platform running. Paid plans drop that to 0.5%. No monthly subscription. A club moving £3,000 a year of merch pays roughly £75 on the free plan. See full pricing.
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Do we need a full-time person to run the shop?
No. Most grassroots club shops are run part-time by a volunteer or committee member. Orders come in as email notifications; you pick, print a label and post — or hold them for matchday collection. Half a Saturday morning covers most weeks.
Your club shop.
For free.
Kit, personalisation, members, matchday. Any sport, any code. Fifteen minutes to a working shop, no card, no monthly fee.
Start my free club shopNo credit card. No trial. Free forever.