Unlimited products, free
List 10, 100 or 10,000 on the free Community plan. Ecwid free caps you at 10 items — you upgrade to Venture ($25/mo) to reach 100.
Ecwid alternative · unlimited products
10 products
10 products
isn’t a store.
Ecwid’s free plan caps you at 10 products with no custom domain. Freewebstore Community is free forever with unlimited products, unlimited traffic, a custom domain from day one and a real standalone store rather than a widget. Since 2007.
A million stores built since 2007. The highest-rated free ecommerce platform on Trustpilot.
Ecwid vs Freewebstore.
Both start free. But Ecwid free is a taster. Freewebstore free is the actual product.
Custom domain on free
Point your own domain from day one on the Community plan. Ecwid’s free tier only gives you a subdomain — custom domain requires an upgrade.
Standalone store, not a widget
Freewebstore gives you a full standalone store with SEO, blog, custom pages and control. Ecwid’s core model is a widget you embed on someone else’s site.
AI included, everywhere
AI product copy, AI SEO, AI business reports on every plan, free. Ecwid’s AI tooling is limited and mostly on paid tiers.
Multi-channel selling
Instagram, Facebook, TikTok, Google Shopping, Pinterest — free integrations. Ecwid puts many multi-channel features on paid tiers.
Since 2007
Same platform since 2007, refined for 17+ years. Serving stores from first sale to hundreds of thousands.
Free is a demo. You need a real store.
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10 products = a demo
10 products is fine for testing. It’s not fine for a real store. Once you cross the 10-product line Ecwid pushes you to Venture ($25/mo), then Business ($45/mo), then Unlimited ($105/mo). Freewebstore Community stays free at any size.
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No custom domain on free
Ecwid’s free tier lives on an ecwid.com subdomain. That’s a trust problem for real customers. Freewebstore lets you use your own custom domain immediately on the free plan.
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Widget-first is a design constraint
Ecwid was built to embed on someone else’s site. It works — but standalone stores rank better in Google, have better SEO, and give you a real content site for marketing.
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Every feature is a paywall
Automatic tax, staff accounts, abandoned-cart recovery, advanced reports — each pushes you up an Ecwid tier. On Freewebstore, most are on the free plan; the rest are included in Startup which starts below Ecwid Venture.
Move in about an hour.
Export from Ecwid to CSV, import to Freewebstore, keep selling.
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Sign up (no card)
Create a free Freewebstore account. Pick from 100+ mobile-responsive themes.
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Import via CSV
Export from Ecwid to CSV, drop it into Freewebstore. Free on every plan. Add all the products you were about to hit the 10-item ceiling with.
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Point your domain, cancel Ecwid
Update DNS to Freewebstore, free SSL applied. Then cancel Ecwid — and never look at the 10-product cap again.
Leaving Ecwid — the questions you actually have.
How is Freewebstore different from Ecwid’s free plan?
Ecwid free caps you at 10 products, no custom domain and limited features. Freewebstore Community is free forever with unlimited products, unlimited traffic and a custom domain from day one.
Can I import my Ecwid catalogue?
Yes. Export from Ecwid to CSV, drop into Freewebstore. Free on every plan. Product variants, images and stock come across.
Ecwid works as a widget on any site. Does Freewebstore?
Freewebstore gives you a full standalone store rather than a widget. If you already have a marketing site, you’d link out to your Freewebstore store — which typically converts better than an embedded widget anyway.
What about apps and integrations?
Native integrations for Facebook, Instagram, TikTok, Google Shopping, Pinterest, Printful, Printify, Zapier, MailChimp — all free. Full REST API for custom integrations.
Does Freewebstore support digital products and subscriptions?
Yes. Digital downloads, subscription products, physical goods, services — all supported on the free Community plan.
How do transaction fees compare?
Ecwid doesn’t take a transaction fee itself — you pay whatever your payment gateway charges (typically 2.9% + $0.30). Freewebstore’s fee comes on top of that: 2.5% Community, 0.5% paid plans. On paid Freewebstore plans the total cost per sale is often lower than Ecwid’s mid-tier plans.
Leave Ecwid.
Unlimited products.
Free forever. Custom domain from day one. A real standalone store.
Start my free storeNo credit card. No trial. Free forever.