Mobile-first, from day one
Every EPIC theme was designed on the mobile layout first, then scaled up. Over 70% of ecommerce traffic is mobile — the themes are built for that reality, not for a designer’s desktop canvas.
EPIC · storefront theme library
Themes that don’t
Themes that don’t
look like themes.
EPIC is Freewebstore’s storefront theme library — mobile-first, category-tuned designs the Flex AI editor arranges around your brand. Distinctive stores in minutes, no template graveyard, no one-of-a-thousand look.
Every EPIC theme included on every Freewebstore plan — including the free Community plan.
Not another template gallery.
EPIC themes are designed to be arranged, not just applied. Every theme knows how to bend to a specific brand — that’s the whole point of the AI-editor pairing.
Category-tuned, not one-size
Wholesalers need dense product grids. Editorial brands need big-image heroes. Fashion needs collection-first navigation. EPIC ships different patterns for different shapes of store — you don’t force a single layout to do everything.
Distinctive by default
Two stores on the same EPIC theme rarely look like the same store — colour, typography, imagery, hierarchy and copy all shift to the brand. That’s the Flex AI arranger at work.
Five brands. Same library.
Live Freewebstore storefronts, each built on an EPIC theme and edited in Flex. Same starting library, five very different results.
Specialist retail
The Aquatic Store Bristol
Aquarium plants, fish, hardscape. Bright, colour-forward EPIC theme with rich category navigation and product-detail focus.
Wholesale
UK Hip Flasks
Wholesale drinkware and engravable gifts. Dark editorial EPIC theme with hero-product focus and trade-price ladder.
Specialist parts
Torbay Lambretta
Vintage scooter parts specialist. Editorial EPIC theme with a heritage feel and deep parts-catalogue navigation.
Lifestyle
The Fizz Shop
Handmade bath and body. Playful, pastel EPIC theme with product-image-forward layout and gift-box merchandising.
B2B catalogue
Process Supplies London
B2B catering and supplies. Dense-grid EPIC theme built for a catalogue depth of thousands, trade-account first.
EPIC + Flex, together.
EPIC is the visual layer. Flex is how you edit it. Neither works without the other — and neither costs anything extra.
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Pick a starting EPIC theme
Or let Flex pick one for you based on what you sell. Every theme is a full storefront pattern — hero, category navigation, product detail, cart, checkout — not just a hero image.
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Flex tunes it to your brand
Colours, typography, imagery, copy, section order. The AI arranger does the first pass; you tweak in the live editor. Preview desktop and mobile at the same time.
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Switch themes any time
Try a different EPIC theme whenever you want. Products, orders, customers stay put. Themes are the visual layer, not the data layer — so a redesign is never a rebuild.
EPIC themes, the questions people ask.
How many EPIC themes are there?
The EPIC library ships with a broad set of themes covering the main storefront patterns — editorial, product-first grid, dense catalogue, lifestyle hero — and grows over time. Every theme is configurable in the Flex editor, so the same theme can look very different on two stores.
Does an EPIC theme cost extra?
No. Every EPIC theme is included on every Freewebstore plan, including the free Community plan. No per-theme licence, no upgrade to unlock a design.
Can I switch themes later?
Yes. Try a different EPIC theme any time from the Flex editor — your products, orders and customers stay put. Themes are the visual layer, not the data layer.
Are the themes mobile-friendly?
Every EPIC theme is mobile-first — the mobile layout is designed alongside the desktop layout, not squeezed down from it. Over 70% of ecommerce traffic is mobile, and the themes are built for it.
Can I edit an EPIC theme, or am I stuck with the default?
Fully editable. Every element on an EPIC theme is directly editable in the Flex editor — colours, fonts, layout, images, copy, sections, product grids. The theme is the starting point, not the endpoint.
Do EPIC themes work with all payment gateways and shipping?
Yes. Themes are the visual layer. Stripe, PayPal, Ryft, Apple Pay, Klarna, Live Shipping Rates, and multi-channel selling (Google, Facebook, Instagram, TikTok) all work on every EPIC theme.
An EPIC storefront.
Free.
Pick a theme, tune it in Flex, publish in an afternoon.
Start my free storeNo credit card. Every EPIC theme included. Meet Flex →